Critically evaluate the ways by which e-commerce companies use social Essay

Critically evaluate the ways by which e-commerce companies use social media to enhance their business model - Essay Example (Ambrosini and Bowman, 2009). Here we have an example of Overstock closeout comparable like ebay and Amazon in sense of sales management firm however it’s different because of its integration of social network into the social group. It encourages users to establish online presence through personalized home page with personal information and history, photographs, connects their online shopping preferences and return policies. User can become a member of social network by becoming friend with an already user and 2ndly the one who purchase or sell become the piece of business network where each connection connecting two users implies one or more earlier budgetary transactions. The most widely recognized example of a B2c application is a retail web site featuring the business items or services that might be directly purchased by the consumer. The importance of B2c varies significantly from organization to organization. For some companies that run a chain of retail stores, B2c ought to be one of the most critical pieces of their Internet strategy (Maddox and Blankenhorn, 1998). Business to Business (B2B) - Forging new relationships between businesses is becoming basic for businesses to survive and bloom in this increasingly quick paced world. Examples of B2b applications include encouraging transactions for products/services between companies, selling merchandise/services on the Internet to businesses, and production network integration. Another example is online procurement of products starting with one organization then onto the next (Maddox and Blankenhorn, 1998). Consumer to Consumer (C2C)Â  - C2C applications involve consumers directing commerce directly with other consumers. This clearly means that the organization encouraging the transaction must discover some non-customary revenge stream. This could be a little reduced of the transaction, a service fee, advertising, or some